SMC³ works with some of the leading service providers in the supply chain industry, giving them the tools to optimize their LTL operations. Frank Hurst, president of Roadrunner Freight, recently spoke with SMC³ about how the company uses its logistics technology products and how the carrier views innovation.

In this Technology Focus, SMC³’s Chief Commercial Officer discusses what makes SMC³ tick, how the company adapts to changing customer demands and why SMC³ is built for speed.

Less than truckload shipments make up a given company’s overall freight spend, but making sure these shipments are rated correctly, sent expeditiously and arrive at their destination undamaged, takes care and attention. Without the right technologies, it’s nearly impossible to drive the complexities out of the LTL shipment lifecycle. SMC³’s CzarLite XL and RateWare XL help connect shippers with the optimal carrier for their needs based on qualities like price and customer service.

The activity-based freight costing model, Cost Intelligence System, allows carriers to analyze transportation costs at the load level and optimize shipment profitability and improve customer service. The result is a unique set of data points – not a freight costing average.

SMC³’s chief commercial officer Brian Thompson recently sat down with MercuryGate’s John Martin on “Talking Logistics with Adrian Gonzalez” to discuss achieving visibility for LTL freight shipping and obtaining the right data that can drive efficiencies throughout the entire supply chain.

Representatives from carriers, shippers and 3PLs – basically, anyone who works in the supply chain at all – knows EDI messaging has long been the standard way to communicate among logistics stakeholders. And while it is an old technology, electronic data interchange (EDI) is so entrenched in the supply chain that companies trumpeting the refrain “EDI is dead” are getting ahead of themselves.