Ellen Voie, president and CEO of Women in Trucking Association, took some time to speak with SMC³ about strengthening final-mile delivery and how Women in Trucking is adapting during a pandemic. Hear more from Voie and other industry experts at Jump Start 2021 supply chain virtual conference.

During the Jump Start 2021 virtual supply chain conference, Priya Rajagopalan, chief product officer at FourKites, will discuss using logistics technology to solve supply chain pain points. Joining her to discuss these solutions is Russ Felker, chief technology officer at GlobalTranz. Rajagopalan recently took some time to speak with SMC³ about logistics technology solutions and how FourKites has operated during the coronavirus pandemic.

This holiday season, SMC³ is empowering shippers, carriers, 3PLs and other supply chain stakeholders with the gift of logistics and supply chain optimization.

Thinking back on the past year, there’s no disputing that the pandemic was the single most disruptive supply chain challenge we’ve seen in quite some time. At SMC³, our mission is to serve the entire industry. Providing support to every member of the supply chain is more important now than ever. Each of us at SMC³ is looking forward to the coming year.

At the Jump Start 2021 virtual supply chain conference, logistics leaders will discuss everything from government regulations and transportation trends to the economy. Even though this year’s conference is 100-percent remote, organizers have worked tirelessly to bring engaging speakers and thrilling, of-the-moment topics to the Jump Start “stage.” One of those topics, which seems to be a perennial issue, is cybersecurity.

Communication is a crucial underpinning to any supply chain, but all companies must speak the same language throughout the shipment lifecycle. Whether companies are using EDI or API protocols, when they need to connect but have disparate messaging systems, a technology provider has to transform the available data into a uniform, consumable format. This can be a complex and complicated process requiring technical expertise and experience.