The first day of SMC3’s Jump Start 2025 conference offered its 700+ attendees a blend of practical insights and forward-looking discussions from across the supply chain industry. The day featured expert panels, economic forecasts, and a thought-provoking keynote from Zack Kass, former head of OpenAI’s Go-To-Market strategy, and one of the foremost authorities on artificial intelligence. 

Often, data science is misunderstood as a specialized application of various tools and technology. But as Martin Ryan, vice president of pricing at XPO, emphasized in a recent SMC3 session, the real power of data science lies in knowing how to ask the right questions.

Increasingly, data can tell sophisticated stories that help businesses improve their operations. But all data isn’t created equal. How can LTL leaders know whether they’re asking the right questions? And how can they make sure that the questions they’re asking aren’t limited by a myopic perspective?

Sometimes, technology alone can be the fast fix for improving business outcomes. More often, the difference maker is technology delivered and backed by a true business partner, a partner who supports business functions and is invested to ensure their solutions perform and directly contribute to improving LTL transportation management. This is especially true in LTL, where digitized execution, visibility and optimized efficiency are key to customer service.

LTL application program interfaces (APIs) are invaluable tools when it comes to improving 3PL operations. They heighten visibility, eliminate manual processes, and enable businesses to take a streamlined approach to shipping management.

Illinois Tool Works (ITW) sought to improve margins through optimized transportation spend. With BatchMark® XL from SMC3, they streamlined pricing analysis, leading to significant cost savings and improved carrier relationships. Enriqueta Polonus, Senior Business Analyst at ITW, credits the tool for enhancing data integrity and enabling smoother analysis processes. BatchMark XL is pivotal in ITW’s journey towards efficient and informed transportation decisions, impacting their bottom line positively.