Jeff Heller, vice president of intermodal and automotive at Norfolk Southern, is one of the speakers for the Jump Start 2019 supply chain conference, which will take place January 28-30 in Atlanta. He recently spoke with SMC³ about the impact the tight trucking capacity market is having on the intermodal industry.

SMC³ curates its supply chain conferences with a uniquely qualified roster of logistics experts, transportation analysts and critical thinkers. From the most trusted leaders to newcomers that are changing up the LTL game, Jump Start 2019 includes a diversity of voices to make sure attendees leave with a holistic picture of the supply chain.

SMC³ works with some of the leading service providers in the supply chain industry, giving them the tools to optimize their LTL operations. Frank Hurst, president of Roadrunner Freight, recently spoke with SMC³ about how the company uses its logistics technology products and how the carrier views innovation.

In this Technology Focus, SMC³’s Chief Commercial Officer discusses what makes SMC³ tick, how the company adapts to changing customer demands and why SMC³ is built for speed.

Representatives from carriers, shippers and 3PLs – basically, anyone who works in the supply chain at all – knows EDI messaging has long been the standard way to communicate among logistics stakeholders. And while it is an old technology, electronic data interchange (EDI) is so entrenched in the supply chain that companies trumpeting the refrain “EDI is dead” are getting ahead of themselves.

Attendees come to SMC³ educational events for the unvarnished truth, and Don Ratajczak’s ability to provide the crowd with the information they need to make informed decisions about economic pain points is unparalleled. His extemporaneous, animated speaking style provided a jolt many attendees likely needed after a late night of rocking out to Lou Gramm.