SMC³ Behind the Scenes: Gina Gregory
Authored by SMC³ on April 3, 2025
We recently spoke with Gina Gregory, the Director of Data Services at SMC³. With a keen eye for innovation and a deep understanding of data management, Gina oversees some of the crucial processes that power our products and services with precision and integrity! With their managing of complex datasets ensuring the accuracy of information across our platforms, the Data Services department plays a vital role in driving our organization’s success. Join us as we delve into an insightful conversation, exploring the strategies, challenges, and future visions that help define our data-driven approach.
You have been with SMC³ a long time (over 40 years)! Can you share what excites you the most about your role as the Director of Data Services?
I have had the opportunity to watch the department evolve from manual processes to advanced automation. We have a great group of talented employees with extensive product knowledge and dedication. Data Services brings value to our customer facing products by managing the data that feeds into those products. The addition of the Data Development group within Data Services has provided the internal support we needed to continue growing the products and processes we manage as the industry expands as well. They work closely with the Data Analysts to ensure accuracy and efficiency when we are developing processes for new or existing products.
Can you give us an example of a project that had a significant impact on our product offerings?
We’re proud to now offer RateWare Plus, which offers all the benefits of RateWare® XL and the added access to accessorial charges, helping users drive down unexpected costs. Our data services team also provides invaluable support to carriers through our comprehensive knowledge and rate maintenance.
Do you have any on-the-job stories that illustrate how your team has helped customers overcome challenge?
The data team has worked with several customers to create base rates using various types of files and business logic for LTL and density rating. We have been able to combine line haul, pickup, delivery and/or other rate components into a single base rate. We have worked with CarrierConnect® XL data providers to unify their data with their partner data to streamline transit times. Our true value is being able to take data in any format and convert it into a format that our products can consume.
When you’re not working, what do you like to do for fun?
I love to read, walk, play board games, attend sporting events and concerts. During the summer months I enjoy boating, spending time outdoors and beach vacations. All throughout the year I enjoy planning family and friend gatherings.