LTL continues to grapple with how sustainability concerns are poised to reshape the industry in the coming years. Promising innovations from within the industry and stringent regulations imposed by state and federal agencies all but guarantee seismic shifts on the near horizon. The question on everyone’s lips: will these changes transform the industry for the better – or do they have the potential to destroy it?

A recent report by McKinsey & Company revealed a concerning statistic. If emissions stay on their current trajectory, net zero would not arrive even by the end of the century, the firm reported. Considering that the trucking industry hauls 72 percent of the nation’s freight and travels 300 billion miles annually, it’s essential to put a spotlight on its contribution to the carbon footprint.

Shippers have a new list of expectations, while carriers desire greater differentiators. As digital commerce continues to explode, many final-mile and reverse logistics providers are rethinking and redefining their roles and navigating new opportunities as they start the push toward the next peak season.

The less than truckload (LTL) industry is no stranger to freight embargoes. They have become more common in recent years as the COVID-19 pandemic upended the supply chain world and led to temporary LTL service outages due to surging demand and constrained carrier capacity. Freight embargoes are imposed by carriers in a range of forms — timeframe, geographic region, or specific freight characteristics, just to name a few.

New technology and the introduction of innovative supply chain solutions into established supply chain processes is one way to combat transportation issues. It seems as though the uptick in technology adoption, and a broader adoption of transportation management systems among even the smallest transportation companies, is a sign of how companies are now confronting a challenging supply chain arena.   

Of all the macroeconomic issues that have plagued the business world over the past few years, the persistent shortage of skilled labor has been a uniquely painful thorn in the side of industry. This trend is especially distressing in the realm of supply chain management, where expert analysis, bold leadership, and hard-won industry know-how are key in keeping companies (and the economy at large) functioning efficiently.